Target Doubles Down On Christmas ‘Pride’ Campaign

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James Lasher

If you thought Target had learned the lesson that many of their shoppers do not view items like tuck-friendly swimwear for kids as appropriate, think again.

In 2023, Target lost billions from the backlash their ‘Pride’ collection caused and the company’s relationship with Abprallen and satanic-themed items, much of which was aimed at children.

The year is not over yet, and the retail giant thought it would be a good idea to ring in the Christmas season with another ‘Pride’ campaign where they deck the halls in transgender flag colors.

When shoppers enter the seasonal aisles, they are greeted by pride flag waving Santas and transgender-themed nutcrackers who come in white and black and feature purple bears and a pride flag, the higher tier model costing $63.00 and comes with a staff with a heart on it saying “Love is Love.”


Target includes statements on these items, such as this description on the “Love is Love” speech-bubble ornament: “Whether you’re an ally, a member of the LGBTQ community or simply someone who believes in love and equality for all, this ornament is the perfect way to showcase your support during the festive season. With its vibrant colors and eye-catching design, this ‘Love is Love’ holiday ornament is sure to make a statement on your tree or as a gift to a loved one. Celebrate the season with love and pride, and show the world that love truly knows no bounds.”

Not a single mention of Christmas, or Christ. But that is the point.

Some have been saying for years now that the goal of Satan is to move our ever-increasingly secular society away from any references of Jesus Christ. And he has succeeded mightily in accomplishing that goal in America.

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This entire charade of dedicating the month of June to pride is merely cover for the real goal of saturating American culture in this pagan ideology 24/7, and what more proof do you need than the attempt at making Christmas ‘Pride’ now?

Target spokesperson Kayla Castaneda affirmed this in June when she said, “Our focus now is on moving forward with our continuing commitment to the LGBTQIA community and standing with them as we celebrate Pride month and throughout the year.”

If you are part of the population who just wants it to stop and are sick of hearing about it, too bad. Because “they” are going to cram this belief system down our cultural throats until it is the dominant belief system in America, and the world.

The Christian church is battling this takeover itself, with apostate congregations taking down crosses and replacing them with pride flags. No longer do they pray to Jesus and read the Bible, but instead they pray to drag queens and read the works of radical activists.


Amid all of this culture shock with how quickly things have deteriorated over the last few years, it was all warned about, and the signs were there that this day of lawlessness would come.

The apostle Paul warns believers in 2 Thessalonians chapter 2 that there will be a great falling away from the ideals and principles of God. That there has to be a falling away from Him who created us to pave the way for the revealing of the “man of sin.”

This revelation of the man of sin, or the Antichrist, has not come yet, but we are undoubtedly seeing the preparation for his arrival take place in the world today.

In the meantime, Christians are to continue sharing the real reason for the season, the birth of the Lord and Savior of earth, Jesus Christ. Answering His call to the Great Commission is the strategy that will win souls away from the devil and grow the kingdom of God.


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James Lasher is Staff Writer for Charisma Media.

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