Target is reeling amid continued backlash and boycotts across the country.
The retailer’s stock has shed $13 billion in value according to Bloomberg.
Target has long been a proponent of the transgender movement, allowing men to use the women’s bathroom back in April, 2016. Now, when news broke that Target was working with a “trans-satanist” designer and was targeting children with items such as “tuck-friendly” swimwear and chest binders, people finally stood up and said they were done with the store.
To celebrate “Pride month,” Target teamed up with UK-based company Abprallen, owned by trans-man (biological woman) Erik Carnell.
According to Carnell’s business Instagram, much of the products Abprallen offered had satanic imagery and slogans on them such as “Satan Respects Pronouns.”
In an interview with Reuters, Carnell lamented Target’s decision to terminate their working relationship.
“It’s a very dangerous precedent to set, that if people just get riled up enough about the products that you’re selling, you can completely distance yourself from the LGBT community, when and if it’s convenient,” says Carnell. “If you’re going to take a stance and say that you care about the LGBT community, you need to stand by that regardless.”
Target is far from the only corporation trying to implement far-left ideologies into their marketing campaigns these days.
Bud Light is still reeling from teaming up with transgender influencer Dylan Mulvaney.
According to the New York Post, Anheuser-Busch, the parent company to Bud Light, has lost around $27 billion due to the boycott from the Bud Light customer base.
Yet the boycotts have not stopped corporations from sponsoring Pride events, such as Bud Light and the Cincinnati Pride Parade.
Christians can wield a large amount of influence in the world, if they are willing to stand up for what the Bible says is right and moral before God. Doing so takes boldness and courage granted by the Holy Spirit, but Christians are called to stand firm on the Word of God while proclaiming the truth of Jesus Christ to the world.
When they do not take part in the cultural, economic and political arenas, Satan will take them over in the easiest battles of his existence.
Christian silence sees men and women become so confused they think they can alter their genders as they see fit, and corporations can push this belief onto their consumer base without resistance. As Paul wrote in Ephesians 5:11, “And do not have fellowship with the unfruitful works of darkness; instead, expose them.”
These acts are to be called out by Christians, in love. Target is simply the most recent attempt by Satan to infiltrate every aspect of American culture. He wants his image on every article of clothing sold across the nation, and it took Christians standing up against this invasion to stop it in its tracks.
There will be more battles like this one, and Christians can win them with the power of the Holy Spirit.
James Lasher is Staff Writer for Charisma Media.