A Plan for All Seasons
“Stay tuned to this station for the latest update on the hurricane.” Most Floridians have heard this message…
Dr. Steve Greene
It’s Not a Secret: Better Content Produces Higher Open Rates
Like most things in marketing, the web catches every passing thought about how to write subject lines. We…
Each Mile Along the Path Is a Conversion
Conversion is often measured in only one way … did the lead convert to a sale? I agree…
Improving How We Hear, See, Write and Speak
Every Friday, I write about interesting links and share some of what I learned during the past week.…
The Value Proposition
When we present the price for a product or service prior to demonstrating that the product offers a…
Nurture Don’t Nag
A consistent drip of water on the face of a rock over time can transform the image of…
A Target of One
Seth Godin shared a thought in 2014 about how marketers can learn a lesson from Broadway. I copied…
The Patience of a Saint
Not long ago, I observed a young mother and her wayward toddler. I encountered them during a quick…
A Path to Transformation
Throw a lot of mud on the wall and hope something sticks! Each handful of mud is tactical…
A Light for Others
One of the first signs of Christian maturity is how we improve our navigation in troubled waters. Things…