Kenneth Copeland Ministries is looking toward a new season of expansion, with major initiatives aimed at higher education, digital ministry, leadership development and reaching the next generation.
During a live Q&A at the Southwest Believers’ Convention, Kenneth Copeland, KCM CEO John Copeland and Courtney Copeland shared a wide-ranging vision for what comes next for the ministry—and made it clear that the future will be built around growth rather than retreat.
“Growth and expansion,” John Copeland said when asked what God had placed on his heart for the coming year.
For John, one of the greatest priorities is ensuring that the message KCM has preached for decades reaches younger believers.
“If we just receive it for us, but we don’t pass it to the next generation, it withers and dies,” he said.
That means embracing new methods of communication. John encouraged pastors and ministry leaders to listen to younger people and recognize that many no longer consume traditional television in the same way previous generations did.
“They’re scrolling,” he said. “It’s a different method. So, to answer your question, we’ve got to reach the young people.”
Perhaps the most ambitious initiative discussed was the development of the Copeland Institute, which ministry leaders say is intended to eventually become Copeland University.
John explained that the institution is being developed as a fully accredited college offering career-focused education alongside biblical and Word of Faith instruction.
“It’s going to be a fully accredited college you can go and take biology, you can get an MBA…It’s going to be a fully accredited university with courses and we are focusing on course that somebody can take out into the world, into the workplace…”
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While the university is still underway, the current Bible college is set to become a training center for those who want to pursue ministry full-time.
“The KCBC, Kenneth Copeland Bible College, is going to be called Kenneth Copeland Bible Training Center. It is more focused for people that want to go into the five-fold ministry…you can get credits, college credits, but it’s limited to colleges that will accept those credits, like Arizona Christian University, Oral Roberts University, Regent University…but the Copeland University, you will be able to take those credits to any other college.”
Programs for the university are expected to extend beyond traditional ministry training into areas including business, aviation, media and potentially the skilled trades. John said the university is expected to begin primarily online, while certain programs—particularly aviation and media—could incorporate on-campus training.
The university’s launch is expected in 2027.
Kenneth Copeland emphasized that succession and leadership development are central to the ministry’s future.
“Success without a successor is a failure,” Copeland said, comparing succession to passing the baton in a relay race. “The minute you drop that baton, you might as well go on to the house.”
Even as KCM expands its educational work, Copeland is also shifting how he personally ministers.
He said the Lord instructed him to “come home and rest a while,” allowing him to spend more time with God, family, staff and students. But both Copeland and his family stressed that the change should not be interpreted as retirement.
“There are places I want you to go,” Copeland recalled the Lord telling him. “I want you to be rested when I tell you to go.”
That home-based season will also include greater digital engagement.
Copeland’s granddaughter, Courtney, announced plans for monthly virtual webinars from Copeland’s home office, giving partners opportunities to hear him teach and interact with him directly.
“You’re actually going to see him more often than you’ve been seeing him,” she said.
The methods may be expanding, but KCM leaders say the mission remains the same—teach faith, strengthen believers and pass the baton to another generation.
Abby Trivett is a writer and editor for Charisma Media and has a passion for sharing the gospel through the written word. She holds two degrees from Regent University, a B.A. in Communication with a concentration in Journalism and a Master of Arts in Journalism. She is the author of the newly released book, The Power of Suddenly: Discover How God Can Change Everything in a Moment. For interviews and media inquiries, please contact [email protected].
