Mon. Mar 31st, 2025

“Give me a one-page bullet-list of exactly what I should do. That’s worth more to me than a stack of books that I have to dig through to get to the good stuff. I may give you 50 bucks for the books. But I’ll pay you $5,000 for the one page.”

—Alwyn Cosgrove, fitness coach, trainer, entrepreneur

Out-of-context quotes can get us in trouble.

This quote sounds good on the surface, but I think it defines reading as an inconvenience.

Because of the ease of accessing knowledge (Google, YouTube, Infographics), we get a bit lazy. We accept a page full of bullet points,

  • hook
  • line
  • and sinker.

I think there are things I’d like to know about for which a page full of bullets might be satisfying. Quantum physics, Chaucer’s greatest hits and Murphy’s laws might be interesting fields of study. But I’m not seeking knowledge in those fields. A page of bullets might be a half-page too long.

But when I want to study to gain knowledge, I prefer one bullet that will include a list of 10 books to read for deep study.

Knowledge rarely offers speed or convenience.

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