Phil Cooke

It appears Mitt Romney has virtually won the GOP race for the nomination. Therefore, it’s time to focus on the race between him and President Obama for 2012. From now until November, I’ll occasionally write about the candidates from a media perspective, so I’ll start here with a couple of recommendations. This isn’t about ideology, it’s about perception and how the candidates engage the media. Here’s one bit of advice each could use:

There are many misconceptions about the Hollywood; these are the biggest myths I've encountered.

1. Hollywood hates Christians. The fact is, Hollywood—and most of the mainstream media—is ignorant of all things “Christian.” Most of the media leaders in this country are simply not people of any faith background, so while it may appear they dislike issues of faith, the truth is they just don’t get it. In fact, the majority of people I’ve encountered at high levels of influence in the industry are very interested when we discuss spiritual issues and have no problem at all with my faith.

2. All I need is a great script. The process of making movies or television programming is complex and multi-layered. Many years ago, a major industry magazine did a feature story on “The Best Scripts No One Will Ever Produce.” Today, at industry gatherings, we still discuss brilliant scripts floating around town and why they’re not getting produced. It’s often a matter of finding the right cast and crew, political or cultural timing, budget issues, legal problems and more. A great script is a critical starting point, but that doesn’t necessarily mean clear sailing for your project.

Regarding my last post on why so many pioneering media ministries collapsed, why did others survive? What did they have that others didn’t? Did God just bless them more, or are there identifiable traits that we could focus on and learn for the future. I think the latter’s true, and here’s a few thoughts why some pioneering Christian media ministries have not just survived, but thrived:

1. They weren’t afraid to change. When Joyce Meyer called me into our first meeting, she had frankly hit a wall. Her fundraising, donor development, TV and mail response—all of it was pretty flat. It took some time, but I had to make her understand how critical it was to change, and that there was no going back. It took a few months of give and take, but when she finally “got it,” a light went on and she never looked back. About that time, her youngest son, Dan, came onboard as ministry COO and helped me take it to another level entirely. He took her to the Hillsong Conference in Australia, and when she saw that, she came back a changed woman. She let us make employee changes, redesign the TV department, lose the dress codes, make some structural changes in the organization, and in a very short time, things dramatically turned around. Now today, Joyce Meyer lives for change both personally and professionally, and her response from donors and her audience is incredible.

Of the classic and pioneering media ministries of the last 50 years, very few are recognizable anymore. As a result, I believe that era is definitely over.

The Crystal Cathedral has officially closed escrow and the iconic glass sanctuary designed by architect Philip Johnson is now a Catholic church. But the sale represents much more than how one media ministry lost it’s way.

Oral Roberts built the most successful media ministry of his time, and the massive financial response built a university. But it became apparent that a second generation of leadership couldn’t sustain it.

Today, his son Richard has left the university and the ministry media outreach is a fraction of the size it was at one time. Now, thanks to new leadership like Mart Green and Dr. Mark Rutland, Oral Roberts University is experiencing a rebirth and explosion in growth, but only because it’s in fresh, new hands.

Every year we make New Year’s resolutions, and every year we forget them by March. But what if we could actually make our goals happen? What if we could actually stick with it?

To make resolutions work we have to first learn how to make change happen in our lives—how to embrace it, and how it use it to take us to the next level. So this year, before you lock in resolutions, let’s study this list of how to position ourselves for change. I’ll pulled these from my book Jolt! and I think they’ll help you in 2012:

We’re seeing a real rise in what I would call “ministry divas.” These are men and women who are pastors, or ministry or spiritual leaders whose focus is more on themselves than the people they serve. As a public service to our readers, the global research team at Cooke Pictures has developed a list of …

Do We Have Too Many Ministry Divas? Read More »

Whatever you think about the Occupy Wall Street Movement (OWS), it's instructive to take a look at the strategy. Today, anyone who needs to engage the larger culture to share an important message needs to think seriously about issues like perception, platforms, competition, timing, passion and more. That's why churches, ministries and nonprofit organizations could learn from what's working and not working with Occupy Wall Street.

At our company, Cooke Pictures, our first job is to help our clients get noticed in a crowded, cluttered marketplace of ideas. Then, it's to get that target audience to embrace or act on those ideas. From that perspective, here's a few strategy related thoughts about Occupy Wall Street:

TV telethons have become a staple of Christian broadcasting networks. Nearly all non-commercial networks do them, and they’re a key way to motivate viewers to support their programming. I’m not against telethons, and I’m wide open to any good idea what will help finance better programming. After all, everyone from causes like Muscular Dystrophy, to Public Broadcasting does them regularly, …

Should Telethons Be Re-run? Read More »