5 Greenelines About Recent Podcast Research
(From Nielsen and Edison)
1. 32% of the U.S. population listens to podcasts every month. (51% have listened to podcasts.) 22% listen weekly.
2. 49% of listening is done in the home. 22% listen while driving.
3. 80% of listeners listen to an entire podcast or most of the episode.
4. Podcast listeners listen to an average of seven different shows per week.
5. 60% of podcast listeners agree that podcast ads made them aware of new products or services.
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Charisma News Staff